Market Products Internationally
For projects focused on executing and implementing a comprehensive marketing plan to retain/expand or access new international markets.
Who should apply?
Producers who wish to significantly increase their export sales in existing or new markets by implementing a comprehensive export marketing plan.
To apply you must have completed
- A GYFP Workshop and Action Plan Review within the last five years (or equivalent)
- An export marketing plan
Need to renew your Growing Your Farm Profits Action Plan?
Sign up for a GYFP Workshop online at ontariosoilcrop.org or contact OSCIA directly at 1-800-265-9751.
Eligible activities and expenditures
- Implementation of a marketing plan for entry into a new export market, or introduction of a new product within an existing export market, that may include the following activities:
- Brand development
- Focus group and/or consumer studies
- In-market product demonstrations
- Promotional material development
- Product introductory campaigns for international markets
- Sales, marketing and promotional activities
- Specially produced product samples (not from normal production) for market research, tradeshow, or specific events (e.g., labour pilot plant samples made specifically for marketing purposes)
- Packaging design
- Shipping cost for tradeshow product samples that are not intended for re-sale
- One-time costs for rental of facilities, processing equipment or machinery required specifically for the project
Ineligible activities and expenditures
- Product samples not related to a new product launch or a promotional event (e.g., tradeshow)
- Product samples produced from normal production
- Retail or food services listing fees
- Cost of acquiring production or processing quota permits
- Capital or equipment costs
- Activities that support existing products in existing markets
- In-kind contributions
- Activities and expenditures as detailed here
35 per cent, up to a maximum of $50,000
- Certificate of completion for a GYFP Workshop and a copy of your GYFP Action Plan
- An export marketing plan, based on the specific market development opportunity that will be addressed through the project, that includes:
- Market research analysis that supports entry into the specific export market
- Sales targets and assessment of other potential business impacts
- Implementation strategy
- Quotes or proposals for all activities that will be sourced from third-party suppliers (e.g., consultants) detailing services, outcomes and costs
Merit assessment criteria
- Extent to which business or marketing plan is fully developed
- Extent to which project results in increased access to new international markets or expansion of existing international markets
- Extent to which export marketing sales are increased through project activities
- Demonstration that relevant business impacts are anticipated and have been quantified, such as:
- Reduced identified risks
- Job creation or retention
- Increased sales and revenue
- Increased profitability
- Role of funding in reducing business risk
Apply now! Can't apply online?
Is this project for you? Find out if you meet the program requirements
Any established farm business that is a legal entity and produces agricultural commodities in Ontario under a valid Farm Business Registration Number (FBRN), or an allowable exemption, is eligible to apply for cost-share funding under the Partnership—provided that the farm business meets all of the requirements set out in the Program Guide. You must also have a valid and up-to-date Premises Identification (PID) Number for the farm property where the project is to take place. In addition, you are required to be in compliance with all Requirements of the Law and remain in compliance for the duration of the project.
A farm business may have up to two (2) applications under consideration at one time. A separate application must be submitted for each project.
There is no limit to the number of cost-share projects that a farm business can complete over the five-year span of the Partnership. There is also no limit to the number of approved cost-share projects that a farm business can have underway at one time.
All completed applications received in a given Application Intake are evaluated after the Intake closes. (Exceptions may be noted in the Project Category Description.) Applications are evaluated based only on the information submitted and will not be considered if they do not meet eligibility criteria or if they are incomplete.
Complete applications that meet eligibility criteria are assessed using Merit Assessment Criteria, which is specific to each Project Category. A merit-based application review process is used to allocate cost-share funds to projects.
Conditional approval for funding may be granted for complete applications with high merit that require confirmation of additional information before project approval.
Applications are submitted electronically.* You can apply and submit all required documentation at ontarioprograms.net.
You can also complete the Application Form for the Project Category you are applying under, and submit with all required documentation by email to CAP@ontariosoilcrop.org. Copies of Application Forms are available at ontarioprogramguides.net.
*If you cannot apply online or by email, you may send hard copy applications and all required documentation to OSCIA by post or courier to 1 Stone Road W, Guelph ON N1G 4Y2.
Applications will be reviewed, and cost-share funding decisions will be made after the Application Intake has closed. You will be notified by mail and/or email approximately 45 business days from the date a given Application Intake closes. (If there is an exception to this, it may be noted in the Project Category Description.) There are three possible outcomes:
- Application is approved – you will receive confirmation of claim procedures and submission deadlines, and a questionnaire that must be completed at the end of the project.
- Application is conditionally approved – you will be notified about what additional information is required to finalize approval of your project.
- Application is declined – you will receive a brief explanation for the decision.
The start date for your project is the date on the Approval or Conditional Approval Letter issued by OSCIA for each successful project. Projects cannot be started before that date. Eligible costs can only be incurred, invoiced and paid for by the applicant after the date on which the Letter is issued.
The completion date for your project will be specified in the Approval Letter issued by OSCIA for the successful project. Eligible costs must be incurred, invoiced and paid for by the applicant on or before this completion date.
New producers are new entrants to the agricultural production industry who:
- File personal income taxes in Ontario
- Have proof of ownership or control of productive agricultural assets to generate farm income
- Have a valid and up-to-date Premises Identification Number for the farm property where the proposed project is to take place
- Have not had more than $7,000 in gross farm income two and three years prior to enrolling in the Partnership
- Have business projections that demonstrate potential annual gross business income of $7,000 or more within three years of applying
If you are a new producer, contact OSCIA at 1-800-265-9751 or CAP@ontariosoilcrop.org for a list of applicable Project Categories, and to request a copy of the New Producer Application Form.
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Edit date: May 7, 2019